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The YTTP Formula Philosophy


Our formula philosophy is a partnership between the latest innovation in skincare technology combined with nutrient-rich superfood plant extracts. Each formula is stacked with high-performance raw materials at intentional percentages for optimal efficacy and pro-grade results. We believe in good synthetics and the latest in cosmetic science while always striving to meet and exceed our responsibility and sustainability goals. As we grow, we are committed to changing our formulas as needed to respond to the latest technologies and consumer demands as science evolves.

Unparalleled High Performance Skincare

"At our core is an unparalleled high-performance skincare philosophy that began more than 40 years ago with our grandmother Eva, a pioneer in professional-grade formulas. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg's mom Lisa, who are our mentors. Today, we continue our family's legacy, which shapes our standard for innovation.”

— Joe Cloyes & Greg Gonzalez, Co-Founders


Inspired by our 40-year family history in professional esthetics, each product is designed to deliver professional esthetician results at home. At our core is an unparalleled high-performance skincare philosophy that began here in California more than 40 years ago with our grandmother, Eva, a pioneer in professional-grade formulas.

She was passionate about products but was equally passionate about helping women become entrepreneurs through esthetics. This led her to start one of the first advanced institutes for professional skincare treatments in the U.S and help write the first esthetics test in California.

Her passion inspired two of her daughters, my mom Lisa and our aunt Lori, to become estheticians and salon owners. We spent our childhood running around their salons and offices, which gave us an innate understanding of formulas, products, and the business. Our family heritage guides every part of the brand from the people to the formulas. Beauty is part of us. We breathe it, we live it, we dream about it.


In 2015, we set out to create a different type of skin care company. A company built from the ground up with a conscious approach to every aspect and inspired by the people of today. With true values, and a relentless dedication to product, our dream was to build a company that would create a positive impact across the world.


We believe in the power of science: the potency of plant extracts partnered with clinical actives for the benefit of your skin’s health.

Our high-performance formulas are built to support your active lifestyle and embrace your individuality—wherever you go, and however you do it, YTTP is here to help you thrive and feel the confidence to put your best self out into the world.

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